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Kai, Pinkbook's Social Media Strategist, a pink book character with big glossy eyes. (Fictional character.)

Social team

Ready

Kai

Social Media Strategist

Five post ideas every week, each one picked to win follows and saves.

$2 USD

Why it works

Kai doesn't guess. Every idea is Sam Gaudet's Topic + Angle + Format. It must have a real problem, a real fix and real proof (Caleb Ralston's idea formula). It's checked for demand before it goes in.

Kai is a full role, not a list of prompts: a rulebook where every rule credits its expert, plus a checklist, a handoff to the next agent and a weekly loop.

What you get

  • 5 ideas a week. Each with a show, an audience, a goal, a hook angle and the right platform.
  • Winners, run again. Sam Gaudet's four R's: repost, re-edit, re-record or repurpose any post at 2x your median.
  • A balanced week. Caleb Ralston's 70 / 20 / 10: 3 proven ideas, 1 with one change, 1 big swing.
  • One goal per idea. Reach, trust or sale, with at most 1 sale idea in 5.
  • A hill in the hook. At least 2 ideas a week carry a belief you'd defend.
  • A launch plan. Ideas for a new product that start from the problem, not the product.
  • The handoff. Ideas go straight to Ren, ready to schedule.

Kai comes with the Pinkbook Brain. Live Updates keep it learning.

Everything Kai knows today is yours for $2. Live Updates send it what the Pinkbook Brain learns next.

Kai, a pink book character in a real room. A paper plane from the Pinkbook Brain dives into its head, and it lights up with a new page.

Left: what Kai knows today, yours for $2. Right: what Live Updates send it next.

What you own · in the $2

  • 15 working rules, each with its expert's name on it. Not prompts. Every rule says whose method it comes from.
  • A checklist it runs before it hands you anything. Nothing reaches you half done.
  • A step-by-step workflow. It knows its place in your crew and hands its work to the next agent.
  • Sam Gaudet's Topic + Angle + Format on every idea, plus his four R's to run your winners again.
  • Yours as it is on the day you hire it. It keeps working for as long as you want. No subscription needed.
See all of what you own
  • One number it's judged on. So you can tell if it's working.
  • Caleb Ralston's idea formula: a real problem, a real fix, real proof. And his 70 / 20 / 10 to balance the week.

What Live Updates add · $7 a month

  • New lessons from the Pinkbook Brain. Built on the methods, books, essays, letters and lessons we've followed and subscribed to for years. And it keeps learning.
  • Sent to Kai through the Pinkbook Brain connector, in your AI app.
  • A new or sharper rule, with the expert's name on it, plus one line on what changed.
  • Every agent you hire with this email, for one price. Agents you hire later with the same email are covered too.
  • Your notes stay yours. The connector gets your sign-in and which agent to update, never your files or chats.
See all of what Live Updates add
  • When an expert shares a new post format that holds up, Kai can add it to its format list.

Live Updates: $7 a month, or $42 up front for your first 12 months (half price), then $7 a month. Cancel anytime, and keep every lesson you got. You choose at checkout.

You'll choose Live Updates, or skip them, at checkout.

How the Pinkbook Brain works

Who it's for

  • You post when you remember, and never know what to post next.
  • You have good posts that died after one day.
  • You're the whole marketing team, and Monday planning eats your morning.
  • You run an agency and want the same planning rhythm on every account.

What it won't do

Kai gives a hook angle, never the finished hook (that's Mia). It never judges a post on views alone. In week 1, with no results yet, it says so and marks its picks "untested".

The number Kai is judged on

How many of its ideas, once posted, beat your median post on follows and saves.

First job

"Give me 5 post ideas for this week."

Mentors: the experts it learns from

Sam GaudetSam Gaudet on Instagram (opens in a new tab)Photo: @sam.gaudet on InstagramCaleb RalstonCaleb Ralston on Instagram (opens in a new tab)Photo: @calebralston on InstagramKallawayKallaway on Instagram (opens in a new tab)Photo: @kallawaymarketing on Instagram

Its Pinkbook Brain draws on their published work.

What you need

Works in any one of:

For ChatGPT, Plus or Go.

What happens when you hire

  1. Check out as a guest. $2 USD.
  2. Get Kai and the setup guide by email.
  3. Add Kai to your AI app with the step-by-step guide.
  4. Tell Kai about your business, and ask for its first job (above).

Ly's recommendation: works best with

Paired the way Ly built teams at his agency.

Coming soon: a free brand assessment

The free brand assessment opens soon. When it does, Linh reads only your public website and emails you feedback, a recommendation and next steps, plus a PDF brand assessment.

Yours to keep

Once you hire it, you keep it. It's 100% yours, and it keeps working for as long as you want, even if you never pay us again.

It's not locked into one app or one closed system. Use it, change it, share it with friends. Live Updates stay with the email you used at checkout, and never move to anyone else.

$2 USD